Dr. John Heiss is the director of Herbalife’s sports and fitness products for worldwide product marketing. With his expertise, the company launched Herbalife24, the first phase of a new program of high-performance sports products. Before joining Herbalife, Heiss was the founder of an endurance sports nutrition company. He earned a Ph.D. from University of California, Los Angeles (UCLA) in biological chemistry, where he discovered how single proteins function within cells. The findings from his research work have been published in several peer-reviewed journals.
As a category 2 competitive cyclist, Heiss has a keen understanding of the nutritional needs of endurance athletes. He also earned 2 belt buckles at the Leadville 100 mile mountain bike race and set a course record in the 2-person division at the Furnace Creek 508 – a 508 mile non-stop bike race.